Competitor Analysis

In today’s fast changing and increasingly competitive industry, what you don’t know CAN harm you. YOUR BUSINESS needs to stay  on top of your market and this has never been more important or more challenging.  If your competitors have an edge, it becomes viral by the use of social media.  Keep on top by learning what they are offering, how they are interacting with their customers and how they perform in comparison.  From this you will learn what you do better and what they do better. 

Learn what products and services your competitors are offering, what they are charging and then improve what you offer and keep up with with price demands.  For example, we do a lot of this research for retirement homes nationwide and obtain information on activities, inclusions, rooms sizes, prices, quality of fit outs etc

Our mystery audits used for competitor analysis are committed to providing you with insights into your competitors. By choosing Customer Care for a competitor product or price analysis will prove to help you make the right decisions and increase your sales. 

How Does Our Competitor Analysis Work?

Customer Care can and do implement competitor analysis campaigns across various industries.First of all we will ensure that we understand your business to gauge what information would be relevant for you.Generally, we survey your business and locations and then also survey your main competitors in the same locations to find out what they are offering to customers, the prices they have and how the customer service compares.  Then we ask what business the Mystery Shopper would go back to if they were looking for your product/service.  We generally do not give information out on which business is conducting the Mystery Shopping so we can get true and accurate information which is unbiased.  As an example, we conduct a lot of this work for New Home

Builders throughout New Zealand and also Retirement Villages and Child Care Centres. There are many other ways of conducting Mystery shopping Competitor Analysis and we also do a lot of this type of analysis through phone calls to obtain information on pricing and availability.This type of work is definitely growing within New Zealand and shows not only weaknesses within your business but more importantly, it recognizes your strengths. 

Positive feedback is important for your staff and it is always great to see businesses reward their staff for a top performance.  For example, in a recent analysis completed on a home furnishing client and their competitors found that our client had a sales consultant that provided such excellent service that they employed the company to complete a very large project as they were blown away by the service offered.  Keeping a finger on the pulse of your services allows you to stay one step ahead of your competitors!